Analysis and goal
We define the current site structure, target pages, search intents, and measurable priorities.
SEO Strategy and Technical SEO
SEO work that aligns content, information architecture, and technical signals so a site is clear, crawlable, and sustainable for the search intents that matter to the business.
SEO is not simply adding keywords or promising rankings. I assess the user question, page content, site structure, and technical accessibility together to create a focused priority plan that helps search engines understand the right page.
What can be included?
- A prioritized review of search intent, page roles, and content opportunities
- Page-level recommendations for titles, descriptions, internal links, and content hierarchy
- Checks for canonicals, sitemaps, indexation, structured data, and technical crawlability
- An actionable improvement list for performance, image SEO, and accessibility
How the work is scoped
The four things worth knowing before asking for a quote. No figures here — only what the figures depend on.
- What sets the scope
- The size of the site, how many distinct page types it holds, and how much of the technical layer is accessible. A review limited to content and titles is a different job from one reaching into templates, markup and site structure.
- How it is delivered
- As a prioritised, actionable list: which page each item concerns, what to change, and why. Where your team will carry out the work, the items are written to be handed straight over.
- How feedback works
- The assessment comes first and we review the priority order together. Which items get implemented is your call; I do not hold an unimplemented item responsible for the outcome, and I say so from the start.
- What you need to start
- Access to the site and to Search Console data if it exists, the business area you are targeting, and the pages that matter to you. Knowing about any previous SEO work speeds things up.
Working process
Content and technical plan
A practical plan covers page hierarchy, content gaps, links, and technical signals.
Implementation and validation
Selected improvements are implemented and key crawlability, metadata, and user paths are reviewed again.
Who is it for?
Suitable for teams launching a new site on a sound search foundation or making an existing content and technical structure easier to understand; it does not include a specific ranking guarantee.
Frequently asked questions
Is a ranking guarantee included in SEO work?
No. No specific ranking is guaranteed — approaches that promise one are not consistent with how search engines actually work. Instead, a measurable and prioritized plan is applied across search intent, content, and technical accessibility.
What is delivered in an SEO engagement?
A prioritized assessment of search intent, page roles, and content opportunities; page-level recommendations for titles, descriptions, internal links, and content hierarchy; canonical, sitemap, indexing, and structured data checks; and an actionable improvement list for performance, image SEO, and accessibility.
What is the difference between technical and content SEO?
Technical SEO makes sure a search engine can reach and correctly interpret the page: crawlability, canonicals, sitemaps, structured data, and performance. Content SEO is about whether the page genuinely answers what the visitor searched for. Handled separately they under-deliver, so both sit in one plan.
How does the SEO process work?
Analysis and goal-setting first establish the current structure, target pages, search intents, and measurable priorities. An actionable plan then covers content gaps, linking, and technical signals. Finally the selected improvements are implemented and crawlability, metadata, and critical user flows are re-checked.
Who is this service a fit for?
Teams launching a new site on a sound search foundation, or making an existing site's content and technical structure easier to understand.
How long does SEO work take, and when do results show?
The audit and plan are completed quickly; the real timeline is set by the scope of improvements to implement. Because search engines take time to process changes, effects are measured over weeks rather than instantly — which is why the work runs alongside measurement setup.
How is SEO work priced?
Pricing is per project, driven by the size of the site, the number of pages in scope, the depth of content needs, and the extent of technical fixes. No ranking guarantee is sold; the proposal matches the actual work.
How do revisions and follow-up work in SEO?
The plan proceeds as prioritized items; crawlability and metadata are re-checked after each implementation. As measurement data accumulates, priorities are updated together — SEO is a verify-and-apply loop, not a one-off task.
Work together
Discuss your SEO needs
Let’s clarify the need, deliverables, and timing through a concise brief.
I reply to your message within 24 hours.
- A prioritized review of search intent, page roles, and content opportunities
- Page-level recommendations for titles, descriptions, internal links, and content hierarchy
- Checks for canonicals, sitemaps, indexation, structured data, and technical crawlability
- An actionable improvement list for performance, image SEO, and accessibility
