Brief and message
We clarify the goal, audience, placements, deliverable list, and communication priority.
Graphic Design
I turn your campaign message into a visual system for advertising and communication formats. We define the key visual, adaptations and delivery files together. Labels, boxes and product packaging can be scoped around your product range.
Graphic design that connects a clear visual idea with typography, composition, and a practical application system for brands, campaigns, and editorial content.
From a single poster to a multi-format campaign series, I begin by defining the visual focus of the message. Typography, color, imagery, and composition shape a clear visual approach that is carried consistently across the agreed digital and print applications.
What can be included?
- A key visual approach for campaigns, editorial content, or brand communication
- Posters, advertising creatives, and selected digital or print adaptations
- Typography, color, composition, and image-use decisions
- Final files prepared for agreed dimensions with an organized source handoff
How the work is scoped
The four things worth knowing before asking for a quote. No figures here — only what the figures depend on.
- What sets the scope
- Whether you need one visual or a series across media. Campaign work considers the key visual and adaptations; packaging also depends on product type, box or label surfaces, fragrance and size variants, and the manufacturer's dieline.
- How it is delivered
- Separate print-ready and digital output according to where each piece is used; print work arrives with bleed and the correct colour profile in place. The layered source file is part of the handoff so small later changes stay possible.
- How feedback works
- The core visual idea is presented as a few directions and one is chosen. Revisions after that choice sharpen the idea rather than replace it; changing direction means a new round, and I say so upfront.
- What you need to start
- The destination, dimensions and main message, plus your logo, color and typography information and product imagery. Packaging also requires the supplier's dimensions or dieline, product variants, barcodes and label copy approved by the brand.
Product labels, boxes and packaging design
I consider brand language, information hierarchy and consistency across the product range together. Product type, box and label surfaces, fragrance or size variants, languages and the supplier's dieline define the scope. Kyre Laundry Perfume shows a shared label system across fragrances; Kyre Heel Cream shows a box and label using the same visual language. Both are packaging examples within the graphic design service.
Preparing packaging files for print
The supplier's approved dimensions and dieline guide bleed, safe areas, color profile and image-resolution checks. The brand supplies approved product names, ingredients, warnings, barcodes and other label information. Artwork, digital previews and any product presentation are separate deliverables. Print proofs, material selection and manufacturing approval are planned with the supplier; a 3D presentation does not replace a physical print proof.
Working process
Visual approach
The core idea is developed through typography, image selection, and composition options.
System and adaptation
The approved direction is adapted to selected sizes and prepared for digital use or print.
Who is it for?
A focused fit for teams that need a strong, consistent graphic system for campaigns, launches, editorial content, or everyday brand communication rather than disconnected visuals.
Frequently asked questions
What does the graphic design service cover?
Establishing the core visual approach for a campaign, editorial piece, or brand communication; poster, ad creative, and selected digital or print format adaptations; and the typography, color, and composition decisions behind them. It scales from a single poster to a multi-part campaign series.
Are source files delivered?
Yes. Alongside final files at the agreed dimensions, organized source files are handed over so your team can keep producing from the same system.
How does the graphic design process work?
The brief and message come first: goal, audience, use cases, deliverables list, and communication priority. The core idea is then developed through typography, image selection, and composition alternatives. Finally the approved direction is applied to the agreed formats and prepared for digital or print output.
Do you handle both digital and print work?
Yes, both are in scope. One core visual idea is adapted across the selected digital and print surfaces, with print dimensions and delivery format requirements accounted for during file preparation.
Who is this service a fit for?
Teams that want a consistent graphic system rather than one-off visuals for campaigns, launches, editorial content, or day-to-day brand communication.
How long does graphic design work take to deliver?
Timing follows the deliverables list: a single poster and a multi-format campaign series call for different schedules. The list and its priorities are settled in the brief, and the timeline is built from that.
How is graphic design priced?
Pricing is per project, driven by the complexity of the key visual, the number of adaptations, the range of digital and print formats, and source-file delivery. A proposal is matched to the scope rather than a fixed menu.
How does the revision process work?
The core visual approach is approved first through alternatives; adaptations derive from the approved direction. Feedback lands where it matters most — at the direction stage — so format rollouts move quickly.
What product information is needed for a packaging quote?
Product type, products and variants, box or label dimensions, supplier dielines, the existing logo, approved text and the printing process are useful starting points. Updating existing packaging and establishing a new product family are scoped separately.
Work together
Tell me about your campaign or product
Let’s clarify the need, deliverables, and timing through a concise brief.
I reply to your message within 24 hours.
- A key visual approach for campaigns, editorial content, or brand communication
- Posters, advertising creatives, and selected digital or print adaptations
- Typography, color, composition, and image-use decisions
- Final files prepared for agreed dimensions with an organized source handoff