Concept and reference
We clarify the brand, product, and message, then build the visual references and scene plan.
AI Ad Film Production
I create AI-assisted commercials using your product's shape, packaging and brand language as references. We define concept, scenes, sound and editing together, using 3D or hybrid production where the product and story call for it.
AI-assisted commercials from product reference to final edit: scene direction, consistent visuals, sound and editing, with 3D, live-action footage or hybrid production when the project requires it.
A good AI ad film is not generated in a single prompt; it is directed. I establish the product reference, scene order and visual language, then develop each scene and check consistency through a keyframe set. Where product shape, labels or real movement need tighter control, I combine 3D renders, supplied footage and AI scenes. Voiceover and sound design agreed in the proposal are prepared as separate layers, before the edit and grade are assembled. The method follows the product's accuracy requirements and the film's destination.
Need an AI-assisted product film?
Onur Demircan develops product films from references and scene planning through AI-assisted image production and final editing. Product shape, logos and packaging details are assessed alongside 3D or hybrid support where needed. The current showcase features the completed 25-second independent ANTRA Gamepad AI Film, its production storyboard and three motion studies. Production scope and delivery formats are agreed for each project.
Questions, examples and project preparation (Turkish) ↗What can be included?
- Concept, script, and a scene-by-scene storyboard
- AI-assisted scene footage, with separately scoped 3D or hybrid production where needed
- Voiceover, sound design and music layers agreed in the proposal
- Edit, color and final delivery in the agreed horizontal/vertical formats
How the work is scoped
The four things worth knowing before asking for a quote. No figures here — only what the figures depend on.
- What sets the scope
- Not the film's length so much as the number of scenes and how much consistency each one demands. Keeping the same product or character looking identical across several scenes is the most labour-intensive part of the production, and it is what grows the scope.
- How it is delivered
- The final edit uses the dimensions and compression required by the destination. Voiceover, music, sound design, vertical or square versions and cover frames are defined in the proposal's delivery list. Editing projects or source scenes are scoped separately if needed.
- How feedback works
- Visual direction and key frames are approved first, then the scenes are produced. In AI production a change of direction means regenerating the scene, which is why sign-off is gathered at the key-frame stage.
- What you need to start
- The product, main message and channels; current product photos, packaging or label files, logo and references. Share the shape, color and functional details that must remain accurate, plus permission to use supplied assets. These determine AI, 3D or filming needs.
What production scope does your product need?
We start with product references, the main message, distribution channels and details that must remain accurate. We then define the concept, scene plan, image production, audio, edit and delivery versions. Price and timing follow that scope: runtime alone does not describe the production effort. Film production, advertising account management and media spend are separate services.
ANTRA Gamepad AI Film: final film and storyboard
The current film showcase presents the completed 25-second independent ANTRA gaming-controller film, its production frames and three short motion studies. This is not an official brand collaboration or client campaign. Use the process and cost guide's brief and delivery questions to assess your own requirements.
Product accuracy and delivery acceptance
Product shape, packaging color, labels and logos are checked across scenes. Where real functionality is shown, the brand compares it with actual product behavior. Details unsuitable for AI alone can use 3D, supplied footage or a hybrid method. The brief defines voiceover, music sources and usage conditions, copy, captions, horizontal/vertical versions and the final approver. Delivery checks include safe framing, readable text on a phone and clear naming of the approved version.
Working process
Production and direction
Scenes use AI, 3D or hybrid methods suited to product accuracy; visual consistency is reviewed through a keyframe set.
Edit and delivery
Agreed audio layers, edit and color are assembled; the approved film is delivered in the target formats.
Who is it for?
For brands and teams building a product-specific visual world for launches, campaigns or social media. AI production, 3D and live-action options are assessed against accuracy, intended use and the agreed budget scope.
Frequently asked questions
What is an AI ad film, and how is it different from a traditional shoot?
AI tools support parts of scene and image production. Product shape, labels or real behavior may also require 3D renders, supplied footage or hybrid methods. Scene direction, visual language, sound and editing are planned separately. A project is not assumed to eliminate filming or to be cheaper and faster simply because AI is used.
Is the film generated from a single prompt?
No. Each scene is directed separately, the visual language is fixed through a keyframe set, and voiceover and sound design are built as separate layers. The result is a controlled production, not a random AI experiment.
Which tools are used?
Production may combine image, video and voice tools such as Firefly, Kling, Seedance, ElevenLabs and Magnific; Blender when 3D is needed; and Premiere Pro with After Effects for editing and color. This is not a promise to use every tool in every film. Selection follows product accuracy, scope and applicable usage conditions.
What kind of work is it a fit for?
Product launches, campaign announcements, social media ads, and brand introductions. It can be delivered in horizontal and vertical (Reels, Shorts) formats.
How does the process work?
In three steps: concept and reference, production and direction, edit and delivery. Each stage is approved, so the direction is clear from the start and revisions do not pile up at the end.
How is an ad film priced?
Pricing considers concept, scene count and complexity, product accuracy, any 3D or live-action work, audio, usage rights, format and language versions, revisions and schedule. Runtime alone does not describe the cost. A proposal is prepared against the clarified production scope.
How long does delivery take?
The number of scenes and revision rounds set the timeline. Scope is settled in the first step and the schedule is planned backwards from the delivery date.
Which items are included in an AI ad film quote?
We consider concept and script, scene count and complexity, product accuracy, audio, editing, format and language versions, revision scope and timing. Product photography or live-action footage is listed separately if needed. Fixed prices and delivery dates are not promised before reviewing the scope.
Work together
Share your product and film brief
Let’s clarify the need, deliverables, and timing through a concise brief.
I reply to your message within 24 hours.
- Concept, script, and a scene-by-scene storyboard
- AI-assisted scene footage, with separately scoped 3D or hybrid production where needed
- Voiceover, sound design and music layers agreed in the proposal
- Edit, color and final delivery in the agreed horizontal/vertical formats